Entries by Katharine Griffiths
Get to Google page one for your clinic speciality
Ninety-two per cent of people use search engines to find services and products. Getting your website on the first page of Google for your clinic speciality can be a game changer to your practice but getting there requires a lot of hard work. There are more than 25 metrics that Google measure to rank your […]
How we helped a client achieve a 31% increase in conversions
Conversions are everything. You can rank well on Google, have a stunning website, have links with other clinics that refer you, have great word of mouth, but none of this automatically translates to the most important thing in your practice: Customers. There are usually two levels of conversion. The client making an appointment from an […]
Want more traffic? Write engaging content
There are dozens of competing social media platforms and a thousand other ways to reach out to your potential clients, but there is still one proven method to get more traffic to your site: blogging. According to HubSpot, companies that regularly update their sites with a blog or news feed receive an average of 55% […]
How do I become a customer centric healthcare practice?
This may seem like the most obvious question but I’m still amazed at how many practices don’t put the client at the centre of their business. By customer centric, we mean providing a positive experience both before and after the procedure and focussing the business around them. As a result of decades of NHS providing […]
Do I need a clinic Facebook business page?
The usual reply I get to this question is, ‘Oh no, I don’t do social media.’ But, you’re going to need to think again because a Facebook Business Page isn’t about posting pictures of your Sunday lunch or your latest trip to the Greek Islands. A Facebook Business Page is about being found by potential […]