New Nights

New Nights is a specialist sleep clinic founded by Dr Jonathan Tham, offering evidence-based treatment for insomnia with a focus on Cognitive Behavioural Therapy for Insomnia (CBTi). When the clinic came to us, they needed everything built from the ground up – brand identity, website, and content that could communicate a complex clinical service in a way that felt reassuring and accessible to patients who were often exhausted, frustrated, and in real need of help.

The colour palette of deep navy and muted teal gives the site a calm, authoritative feel; clinical enough to be credible, but quietly reassuring rather than stark.

We wrote all of the website copy, crafting content that explains CBTi clearly to a lay audience without oversimplifying the science behind it. The tone throughout is warm, direct, and empathetic, reflecting Dr Tham’s own clinical voice and the sensitive nature of chronic sleep difficulties.

The Insights section supports ongoing SEO and positions the clinic as a trusted authority in sleep medicine. We also set up an email marketing platform with automations to match the website’s brand identity.